Dubai SEO - The Complete Guide - 2022 Update

If you're interested in taking advantage of the business opportunities through being visible to online search results in Dubai This Dubai SEO guide is for you. Although there are some similarities in the way SEO is executed in different cities across the world, this guide will provide a detailed overview of several factors of SEO in Dubai that can be beneficial in the case of do-it-yourself marketing and those seeking to get an idea of how to compete in the market for online searches in this city.

SEO awareness

The awareness of SEO in Dubai in 2021 is high relative to the majority of cities in the Middle East. This is due , in part, to multiple reasons. There is a large Indian tech presence in Dubai and due to the growing popularity of SEO in India it has increased the awareness of SEO throughout the region. Dubai is also an important technology hub in the region and there are even areas within the city focused on the internet. Despite the popularity of SEO and its benefits, there's an abundance of misinformation about the best practices to use and the difference between black hat and white black hat (Google recognized) SEO.

You should consider the following factors before you attempt to be ranked in Dubai

Before we talk about how to rank on websites in Dubai. We'd like to know whether it's worth trying to make it to rank in Dubai. Here are some aspects to consider before deciding that it's a good idea to optimize the site's rank in Dubai.

1. There is a large market for your product or services in Dubai
2. Your clientele in Dubai is large enough to justifies an investment in SEO
3. You have the ability to sell your goods or services in Dubai
4. You have either a presence in Dubai or you could sell your products or services to Dubai
5. You're commited to the long-term investment of SEO. Effective SEO results take time and will not be achieved in a single day.

Search Engines in Dubai

Google is the main search engine in Dubai. Yahoo and Bing represent less than 5percent of the overall search market , which means Dubai marketers must concentrate on optimizing their sites for Google first and then if it makes sense adjust the site for Yahoo or Bing.

The basics of getting your site to rank in Google to Dubai?

1. Keyword research

Like in every other industry, your keyword research is an essential element of the success of your SEO efforts. With tools like the Google keyword planner or other paid tools, you need to figure out how your potential customers are searching for your services or products in Dubai. Don't suppose that you'll use the same keywords as you would in other cities and nations around the globe since each market is distinct. Because Dubai is a city that is multi-ethnic, it's possible to find there is a broad range of ways in which potential customers are searching for your goods and services. Due to this , many firms realize that it works effectively to target a broad variety of keywords related to their industry to bring in traffic from different demographics in Dubai.

A significant amount of time and effort must be invested in keyword research , because if the research is done correctly , SEO efforts will go much easier and result in better results than if it is wrongly executed and you select the wrong keywords. If you are searching for local keywords, then you might want to consider adding keyword modifiers to your specific industry keywords in order to understand what people are searching for locally. This could mean things such as "restaurants in Dubai" and "Dubai dentist".

Once you've identified the keywords that are most appropriate for your website , you'll need to determine how to target specific keywords across various pages of your website.

2. Keywords are assigned to the right pages

If you've done your keyword research then you can take your list of key words and decide which keywords to target, on specific pages of your website. You might already have pages that are already up on your website which you could add a list of 3 to 4 similar keywords to or you might need to create new pages for certain terms that the research has revealed.

3. Include your desired keywords in the title URL, Meta description

Apply the keywords you've put on each page in the title URL, title, and metadata of each page. As you're trying to target Dubai it could be beneficial to include the city's name, along with some other terms in your title. If you're targeting a specific portion of Dubai it may be worth adding that to your title too.

4. Content

Content is vital for getting the best SEO results. Google will have a tough of indexing your site for relevant words and variations of those keywords if they do not exist with the content of your website. Google isn't usually able to discern what's inside video or images or other design elements of the page which is why, given this, they depend heavily on the content in the text of the site to determine its relevance in relation to a particular topic or any search query.

We are by no means suggesting that you use the words you are targeting in your content. Modern search engines are very sophisticated so often times making use of a specific keyword just once or twice is sufficient. In addition, the utilization of synonyms and phrases relevant to your search terms can help make the most obvious to Google what your page as well as your website are about. In general it's beneficial to consider other websites within your industry and aim for that you have around 20% more content on your website than theirs.

Be aware that you're not just writing content for intention of writing content. Rather, the person who visits your website is also going to read the content. Based on this fact it is important to make the content engaging, interesting and worthy of the time of the visitor. It is important to provide value to the website visitor through your content and include important advantages and features of your products or services within the content. If your aim is to try to get the reader to complete some major decision in a webpage, like a sale or a sign up , be sure to include calls to actions to move users towards your goals.